Lina is building at Helicone.
I'm a strategic product designer who loves to turn complex technical products into simple and intuitive experiences. 🍃
Previously: Intuit, Epic Games, and General Motors.
Helicone's Rebrand Story
Rebranding Helicone, a YC-backed seed-stage startup into an enterprise-ready platform.
Redesigning LLM Observability for Developers
Founding Product Designer. Helped raise 3M in Seed and reach product market fit. Led end-to-end design of Helicone's core platform, reducing time-to-insight from minutes to seconds.
Demystifying the First Home Savings Account in TurboTax
Leading the end-to-end design of integrating FHSA into TurboTax, working against tight timelines and the still-evolving government specifications.
Improving Accessibility Through Theme Sharing in Unreal Engine 5.1
Designed and shipped the theme-sharing feature in Unreal Engine 5.1, empowering users to effortlessly share and customize themes for accessibility.
General Motors: Building the Workload Management Dashboard
Led the end-to-end design and development of a workload management platform, improving user adoption by 3.5x and database refresh speed by 80%.
Reimagining the Face Painting Experience for Young-at-Heart Adults
Rebranded with adults who are young at heart in mind, resulting in tripled revenue and doubled referral rate.
Buzzoms: A Size-Inclusive Rebrand Story
Reimagined Buzzoms' brand strategy, website, and marketing in a 48-hour brandathon, focusing on size-inclusivity and delivering a key sizing quiz concept.
Designing Canada's First Neurodivergent-Led Mentorship Platform
How we built a community and designed Canada's first neurodivergent-led mentorship platform with ~$50k in funding.
Working with me
Cole Gottdank
CTO, Helicone AI
"Hi Lina! Amazing job with everything. You took complete ownership of our PH launch and did an amazing job. You executed it incredibly well and we took the gold! It's so awesome knowing we can hand you tasks like this and it'll be handled so perfectly. Honestly, that's one of the best qualities someone can have, and I'm so grateful for everything you've done."
Renee Lin
Design Manager, Intuit
"Lina has always approached her work in a proactive and optimistic manner, with a fierce sense of curiosity and discipline that's resulted in her making a vastly outsized impact in her position. Most importantly, she has also shown a quiet determination to consistently improve her craft and exhibit a growth mindset."
Armin Tabrizi
Product Design Leadership, Intuit
"Hey Lina, it was a pleasure having you with us for this semester! Our FHSA in house expert will definitely be missed! It was also a pleasure hearing about your new venture, and the passion you have for making life easier for those who are neurodivergent. I wish you nothing but success in your new venture, and look forward to all of us reporting to you someday!"
Lauren Barnes
Lead Tools Programmer, Epic Games
"Lina has a really unique background and set of interests. In every task she was given, Lina fully explored the full problem space to make sure she was improving the entire feature. She applied her UX background well to the workflow design, and wrote code for user-facing elements as well as for file manipulation on disk, owning the full stack of the process."
Deepak Dial
Director of Financial Planning & Analysis, FGF Brands
"Lina was exceptional during the 4 months at FGF. She is eager to learn new things and very adaptive to new concepts. She is very independent in getting her tasks completed and she is very strong at working with other departments."