Case Studies

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  Helicone's Rebrand Story

  Rebranding Helicone, a YC-backed seed-stage startup into an enterprise-ready platform.

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  Redesigning LLM Observability for Developers

  Founding Product Designer. Helped raise 3M in Seed and reach product market fit. Led end-to-end design of Helicone's core platform, reducing time-to-insight from minutes to seconds.

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  Demystifying the First Home Savings Account in TurboTax

  Leading the end-to-end design of integrating FHSA into TurboTax, working against tight timelines and the still-evolving government specifications.

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  Improving Accessibility Through Theme Sharing in Unreal Engine 5.1

  Designed and shipped the theme-sharing feature in Unreal Engine 5.1, empowering users to effortlessly share and customize themes for accessibility.

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  General Motors: Building the Workload Management Dashboard

  Led the end-to-end design and development of a workload management platform, improving user adoption by 3.5x and database refresh speed by 80%.

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  Reimagining the Face Painting Experience for Young-at-Heart Adults

  Rebranded with adults who are young at heart in mind, resulting in tripled revenue and doubled referral rate.

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  Buzzoms: A Size-Inclusive Rebrand Story

  Reimagined Buzzoms' brand strategy, website, and marketing in a 48-hour brandathon, focusing on size-inclusivity and delivering a key sizing quiz concept.

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  Designing Canada's First Neurodivergent-Led Mentorship Platform

  How we built a community and designed Canada's first neurodivergent-led mentorship platform with ~$50k in funding.