Case Studies
Helicone's Rebranding Story
Strategic rebrand transforming Helicone from a YC dev tool into an enterprise-ready platform.
April 23, 2024
Improving Developer Experience
A simple story about rebranding and establishing design leadership at Helicone
April 23, 2024
Building LLM Observability
A simple story about rebranding and establishing design leadership at Helicone
April 23, 2024
Demystifying the First Home Savings Account in TurboTax
How I led design strategy for a time-sensitive finaniclal product, balancing user needs with compelx regulatroy requirements while reduving cognitive load by 15%
March 1, 2023
Improving Accessibility Through Theme Sharing in Unreal Engine 5.1
Designed and shipped the theme-sharing feature in Unreal Engine 5.1, empowering users to effortlessly share themes, resulting in ~80% time saved to customize colours for accessibility.
July 1, 2022
General Motors: Building the Workload Management Dashboard
Led the end-to-end design and development of a workload management platform, improving user adoption by 3.5x and database refresh speed by 80%.
November 1, 2021
Reimagining the Face Painting Experience for Young-at-Heart Adults
Redesigned the brand identity, website, and service experience for a face painting venture to appeal to adults, resulting in a 3x revenue increase and 2x referral rate increase.
August 1, 2021
Buzzoms: A Size-Inclusive Rebrand Story
Reimagined Buzzoms' brand strategy, website, and marketing in a 48-hour brandathon, focusing on size-inclusivity and delivering a key sizing quiz concept.
April 1, 2021
Designing Canada's first Mentorship Platform for Neurodivergent People
Co-founded and designed Canada's first neurodivergent-led mentorship platform (ND∞Connect), securing ~$50k funding, gaining recognition from Next Canada, and fostering a community based on lived experience.
November 1, 2017